www.ifa.com.au is an exciting new digital resource that delivers daily online news, analysis, reports and business strategy plus a host of feature articles geared to helping Australia’s financial planners and advisers drive business growth.
The hub has been specifically designed with advisers front and centre. This state of the art digital platform focuses specifically on the issues and industry developments that are of greatest significance to the evolving financial planning industry.
Importantly, it connects advisers with other advisers – offering the tools, resources and capabilities to share best practice, experiences and insights while giving them a voice to champion the growth of the industry.
The new website, e-bulletin, iPad App and related products deliver cutting edge interaction to advisers, including forum discussions, video broadcasts, blogs and straw polls, social networking as well as the latest news and business intelligence from across the industry.
Sterling Publishing, the creator of www.ifa.com.au, has a proven track record developing industry engagement tools for financial markets and is recognised as the leading Australian publisher for the delivery of integrated media platforms.
The strength of its online presence ensured ifa's sister title The Adviser swept the Publishers Australia Awards in 2012. The title, which focuses on the business of mortgages and mortgage distribution, won 5 awards including B2B Magazine of the Year and Integrated Media Brand of the Year on the strength of its digital capabilities.
The same winning formula has now been applied to ifa magazine, with www.ifa.com.au complementing the established print magazine – giving the financial planning community greater connectivity and a stronger voice.
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