With business now driven by technology, it’s not enough for brokers just to have a website; they need a mobile presence as well, writes Brett Spencer

In 2013 there’s no denying that our reliance on technology is growing, both in business and our personal lives – but what can technology and software offer brokers? How can you use it to run an increasingly efficient workplace?

WHILE NEWSLETTERS, local newspaper ads and visibility in the community are all important branding tools, today’s marketing battleground – and that of the future – is digital.

Blogging, as The Adviser discovers, can help brokers gain credibility, grow their business and generate a stream of leads, sometimes with little cost to themselves

Brokers who take full advantage of the industry’s software packages stand to reap big rewards – but are they doing so? The software is there, clients want it, so what does the industry need to do to benefit in the technology-driven future?

If you want to market your business online but don't have much left in the kitty, don't despair - there are plenty of tricks out there to ensure you get bang for your buck

Marketing nightmares to avoid

While online marketing can drive business growth, there's a range of marketing activities that simply don't work.

Get the most out of your website by making sure your content is relevant, timely and appropriate.

A broker's online marketing strategy can be let down by poor quality copy. Toby Marshall explains how good quality online information can help improve your business tenfold.