Brokers who learn how to utilise their CRM system effectively will benefit in the long run, writes Brett Spencer
Brokers are increasingly sourcing new clients and advertising their services online, but ASIC has some concerns about their online activities. The Adviser investigates what brokers need to look out for
While a large proportion of the industry still uses laptops in everyday business, tablets are fast becoming the ‘must have’ tool for mortgage brokers, says Brett Spencer
Being active on LinkedIn is a great way to begin building the foundations of a good relationship with your clients and others in the broking industry
With business now driven by technology, it’s not enough for brokers just to have a website; they need a mobile presence as well, writes Brett Spencer
In 2013 there’s no denying that our reliance on technology is growing, both in business and our personal lives – but what can technology and software offer brokers? How can you use it to run an increasingly efficient workplace?
WHILE NEWSLETTERS, local newspaper ads and visibility in the community are all important branding tools, today’s marketing battleground – and that of the future – is digital.
Blogging, as The Adviser discovers, can help brokers gain credibility, grow their business and generate a stream of leads, sometimes with little cost to themselves
Brokers who take full advantage of the industry’s software packages stand to reap big rewards – but are they doing so?
If you want to market your business online but don't have much left in the kitty, don't despair - there are plenty of tricks out there to ensure you get bang for your buck
Marketing nightmares to avoid
While online marketing can drive business growth, there's a range of marketing activities that simply don't work.
Get the most out of your website by making sure your content is relevant, timely and appropriate.
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