Hosting a seminar is a relatively low-cost but effective way to establish trust and reputation for your business in the community

Advertising by placing your business cards at a local shop or cafe – and promoting their business in return – is a free and effective method of marketing

Sponsoring your local school’s fete can be a great way to get your name out in the community and generate new business

Sometimes the best marketing methods are the simplest. The Adviser discovers why less is more

The Christmas and New Year period is busy and often expensive, but it’s also a great time to get in touch with your clients

Sometimes brokers don’t know what their referral partners want from them. The Adviser talks to real estate agents to find out what they expect from their business partners

If you want to enhance your brokerage’s image but don’t want to pay for a shop front, there is an alternative. The Adviser investigates the benefits of having an office space

Email’s here to stay, so make sure it’s used correctly in your client relationship management and marketing strategies, writes Byron Gray

The Adviser asks the industry’s top managers to share what they do to establish strong relationships with their staff