Determined to further enhance its brand recognition in the Australian mortgage market, Homeloans has resigned Fremantle Dockers’ captain Matthew Pavlich as an official brand ambassador for an additional two years.
“Mr Pavlich has been a tremendous asset to our organisation over the past two years,” Homeloans’ national marketing manager Will Keall said.
“Not only is he a sporting champion and well respected public figure, he’s also a great role model for our employees."
Under the renewed two year contractual agreement with Homeloans, Mr Pavlich will continue his role as the familiar face of Homeloans in Western Australia, Victoria and South Australia.
He will appear in television commercials in addition to online, print and outdoor advertisements, and will make appearances at various events.
Mr Pavlich’s role complements that of Homeloans’ other public ‘face’, NRL legend Shane Webcke.
“Our strategy of having Mr Pavlich onboard in the AFL states to complement Mr Webcke’s presence in rugby league markets is working really well,” Mr Keall said.
“In fact, since Matthew and Shane have been on board, our brand recognition has increased by over 50 per cent.”